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“In the sweat of thy face shalt
thou eat bread.” —Genesis 3:19
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Ray Kroc looked for success for a long time. As a fifty-six-year-old
salesman of malt mixers, he was curious about a small restaurant that needed
to make lots of malts at the same time. That is how Kroc “discovered” the
McDonald brothers’ restaurant. He knew that the operation had real
franchising potential. The brothers were reluctant, however, and Kroc had to
convince the pair that he could help develop their concept into a national
restaurant chain. Kroc took McDonald’s from obscurity to stardom and in the
process relied on this inspirational message that was placed in every
executive office of his company:
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Nothing in the world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful men with great
talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence, determination alone are omnipotent. |
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Ray Kroc was well over the age of fifty before he realized his American
Dream. Kroc knew the value of continuing to move forward in the face of
problems and temporary failures. He also knew that it was his own hard work
that eventually helped him establish the most successful restaurant chain in
history. |
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CONSIDER THIS: Good ideas are fine, but long-term success will always be
preceded by persistent work.
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Reprinted from "A Daily Dose of the American
Dream"
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